The Marketing Audit

Our Story

At the Marketing Audit, all our engagements are custom-fit to your circumstances whether you want to launch a new product, enter a new market, or better understand your competitive landscape. With responsive project management, flexible programs, and best-in-class studies, we offer a unique competitive advantage to help all clients improve their performance.

Providing Custom Solutions to your Unique Challenges

The Marketing Audit has peer-to-peer interviewers and analysts specializing in in-depth primary and secondary research to offer numerous advantages.

At first, we partner with you to flesh out your unique research needs. Then we develop a strategic plan to address those needs. Our goal is to make it easy for you. 

Our Team

Myles P. Kelly

President and Principal

Over the past 25 years, Myles Kelly has directed research and consulting engagements for hundreds of domestic and international corporations.

He has led symposiums for the Association for Global Strategic Information (AGSI), Society of Insurance Research (SIR), the Life Insurance Market Researchers Association (LIMRA), the Drug Information Association (DIA), and Strategic and Competitive Intelligence Professionals (SCIP).

He is also the author of numerous articles including “Assessing the Value of Competitive Intelligence” and co-author of “Hot-Air Ballooning in Intelligence Land,” both published in The Journal of AGSI.

The Marketing Audit Team

Our consultants, analysts, industry specialists, and collectors have the broad experience needed to develop customized engagements. Our unique mix of associates includes:

  • Strategy Consultants
  • Financial Analysts
  • Scientific Analysts
  • Technical Analysts
  • Subject Matter Experts
  • Professionally Trained Intelligence Collectors

Affiliations

As an industry leader, The Marketing Audit has been an active participant in trade association meetings. We are one of the founding exhibitors at the Strategic and Competitive Intelligence Professionals (SCIP) annual conference. We have also conducted symposiums for the Association for Global Strategic Information (AGSI), the American Marketing Association (AMA), the Society for Insurance Research (SIR), the Life Insurance Market Researchers Association (LIMRA), and the Drug Information Association (DIA).

Strategic and Competitive Intelligence Professionals (SCIP)
SCIP is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Their mission is to enhance the skills of knowledge professionals in order to help their companies achieve and maintain a competitive advantage. Established in 1986, today SCIP has over 50 chapters around the world, with individual members in more than 50 nations.

 American Marketing Association
The AMA is one of the largest professional associations for marketers. The AMA has 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday.

 Society for Insurance Research (SIR)
SIR was founded in 1970 to provide a forum for the free exchange of ideas in all areas of insurance research. It has expanded to marketing and planning, as well as research.

 Life Insurance Market Researchers Association (LIMRA)
LIMRA International is a member-owned organization dedicated to meeting the marketing information needs of companies involved in marketing annuity, disability, health, life, mutual fund, and retirement savings products. More than 800 financial services organizations around the world rely on the power of their perception and trust in their ability to provide the kind of insight and expertise that generate results.

Drug Information Association (DIA)
The DIA was founded in 1964 and incorporated in the state of Maryland, USA. The DIA, a non-profit, scientific, member-driven association, evolved from a founding group of 30 professionals employed in academia and the pharmaceutical industry, into an organization with over 27,000 members in 2001. The number of meetings, training courses and symposia, held around the world, exceed 100 per year.