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Capabilities | Marketing Audit

Capabilities


We have demonstrated positive impact in global research regarding:

  • Competitors
  • Customers and prospects
  • Employees
  • Distributors or brokers
  • Industry gurus, experts, and key opinion leaders, including physicians and the C-suite.
 

“The Marketing Audit delivers exceptional results from start to finish through their customized solutions and excellent project design, project management, and analysis. I look forward to continuing such a great relationship.”
— Client, Fortune 500 Healthcare company
 
For more information, expand the items listed below.
 

Market, Service, and Product Assessment
We integrate secondary research with in-depth interviews to yield a consistent model of market characteristics such as size, segmentation, penetration, price sensitivity, and under-served market niches.

 

Competitor Intelligence
Our independence assures your anonymity in our interviews. We find knowledgeable respondents ethically.

 

Product Area Intelligence Reports
Using both public and proprietary databases, our reports track your competition and cover new product development and product enhancements, world markets and international regulations, trademarks and patents, and related news items.

 

Sales Autopsies and Opportunities
Post Sales: We help you evaluate the effectiveness of your selling process to determine what worked and what didn’t.

Pre-sales: Intelligence profiles of target accounts help uncover key selection drivers and unmet needs.

 

Thought Leadership
Based on secondary and/or primary research, we craft focused white papers. See our news section for examples.

 

Customer Satisfaction Measurement
Candid assessments from customers can uncover hidden clues as to where the “best bang for the buck” exists.

 

Mergers and Acquisitions Due Diligence
We perform confidential due diligence to screen candidates for acquisition. We interview individuals at the target company, solicit opinions of third parties, and obtain the “voice of the market.”

 

Benchmarking
From these peer-to-peer studies, clients learn about best practices both within and outside their own industry.

 

Qualitative and Quantitative Research Expertise
Qualitative—specialized, peer-to-peer, in-depth interviews

Quantitative—phone bank data collection, online surveys.

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