Our market research studies help clients make better strategic decisions.
Client challenge:
How to lead a “strategy refresh” of a Big 4’s Center of Excellence.
Solution:
Conduct in-depth interviews with customers including Board Members, Corporate Secretaries and General Counsels about top issues of concern.
Benefit to client:
Better understand key drivers for this segment in order to redesign the Center of Excellence.
Client challenge:
How to better understand the competitive landscape regarding the in-retirement market.
Solution:
Research competitors and conduct in-depth interviews with targeted industry experts.
Benefit to client:
Develop competitive profiles around positioning, advertising, and organizational structure to impact strategy moving forward.
Client challenge:
How to test disease management offerings in the marketplace.
Solution:
Conduct in-depth interviews with Medical Directors and Chief Medical Officers at Payers.
Benefit to client:
Help refine product components and understand most popular pricing arrangements.
Client challenge:
How to better position company and increase penetration in a target vertical industry: Oil and Gas.
Solution:
Conduct in-depth interviews with Global Benefits Managers at the 25 largest Oil and Gas firms about their globally mobile workforces (expats).
Benefit to client:
Develop white paper based on interviews to position company with clients and brokers as the thought leader in that industry.
