Team - Marketing Audit

The Marketing Audit team

An extensive team of qualified professionals to meet your specific needs with a broad range of experience needed to develop customized engagements. Our unique mix of associates includes:

• Professionally trained intelligence collectors

• Financial analysts

• Scientific analysts

• Technical analysts

• Subject Matter experts

• Strategy Consultants

Myles Kelly | President and Principal

Myles Kelly has directed research and consulting engagements for hundreds of domestic and international corporations.

He’s a frequent public speaker and guest lecturer, has been an adjunct professor at Temple University’s Fox Business School of Sport, Tourism and Hospitality Management, and has led symposiums for the Association for Global Strategic Information (AGSI), Society of Insurance Research (SIR), The Life Insurance Marketing and Research Association (LIMRA), the Drug Information Association (DIA), and Strategic and Competitive Intelligence Professionals (SCIP).

He is also the author of numerous articles including “Assessing the Value of Competitive Intelligence” and co-author of “Hot-Air Ballooning in Intelligence Land,” both published in The Journal of AGSI.

Our strengths

The Marketing Audit_TM team offers many advantages through our custom solutions process. Our main strengths include:

High level, peer-to-peer Interviewers and analysts specializing in in-depth primary and secondary research

Our team members have noteworthy credentials including advanced academic degrees and specialized licensing that enhance engagement effectiveness.

Ability to scale a high-learning curve on custom projects

We assemble a team of experts specifically for your project who apply a rigorous approach to understanding your challenges quickly.

Project management expertise

Personal touch services delivered to clients include workflow management, status reports, conference calls, and consultation during project execution.

Strong industry focus

Please see our industry practices page for a complete list.

High ethical standards that go beyond those followed by SCIP (Strategic and Competitive Intelligence Professionals)

These standards secure the anonymity of our clients as they explore their competitive landscape.

Global capabilities

We are able to extend our ability to collect and analyze in-depth information globally. All projects are managed centrally from our corporate base in Philadelphia.

Overall commitment to our client's business needs

We pride ourselves in having a history of developing long-term professional partnerships with our clients.