The Marketing Audit worked with Deloitte in 2011 to develop a thought leadership piece on trends in Corporate Development. This paper is Deloitte’s second annual survey of trends in Mergers and Acquisitions (M&A) and Corporate Development. The first survey in 2010 saw respondents cautiously optimistic about the M&A environment and prospects for deal...
Learn MoreThe Marketing Audit was chosen as a finalist for the inaugural 2011 PNC Bank LGBT Business Award. Funded by PNC, a long-time corporate investor of the local LGBT chamber, the Independent Business Alliance (IBA), the award was created to support the growth of an existing IBA member company. The award application process entailed providing a mini business plan and a...
Learn MoreFor the third year in a row since the global financial downturn, The Marketing Audit conducted a global survey of more than 175 financial service executives on behalf of Deloitte in order to shed more light on the future of the global financial services industry and the multitude of external forces, including new regulatory requirements, that continue to change the...
Learn MoreFor the second year in a row, The Marketing Audit conducted a global survey of over 200 financial service executives on behalf of Deloitte in order to shed some light on the future of the global financial services industry. The results were presented in the report “Positioning for a New Financial Landscape.” Some key findings include: Over half of survey...
Learn MoreIn 2009, The Marketing Audit worked with Deloitte on a thought leadership white paper, “Thriving in a Changing Environment,” about the transformation of the global financial services industry. Created to support Deloitte’s annual Global Financial Services Industry (GFSI) Summit, this report identified strategies and practices to help clients...
Learn MoreThe Marketing Audit, in a continuing effort to maximize willing participation in research projects, has offered honorariums to hard-to-reach respondents, a technique that has not only brought clients great outcomes, but has also resulted in over $50,000 donated to various charities. High-level executives have demanding schedules, so it’s very important to cater to...
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