Collaboration with Cigna Global Health Benefits on Thought Leadership

Introduction “We’ve laid off 50% of our total population.” “Our group size has gone down on the international side from 200 to 70.” “It needs to pick up and we have every indication that it will.” “I think that things are starting to turn around a little bit right now.” The energy industry, in particular oil and gas, is in its deepest downturn in decades. Against that...

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Collaboration with Deloitte Reveals Refocus on Growth in Financial Services Industry

The Marketing Audit worked with Deloitte in 2012/2013 to develop a thought leadership piece comprised of executive perceptions within the financial services industry. This marks the fourth consecutive year Deloitte and The Marketing Audit have collaborated with this audience to deliver a snapshot of where the leaders in this industry see their respective organizations...

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The Marketing Audit collaborated with Deloitte on a survey of trends in M&A and Corporate Development

The Marketing Audit worked with Deloitte in 2011 to develop a thought leadership piece on trends in Corporate Development. This paper is Deloitte’s second annual survey of trends in Mergers and Acquisitions (M&A) and Corporate Development.   The first survey in 2010 saw respondents cautiously optimistic about the M&A environment and prospects for deal...

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The Marketing Audit was chosen as a finalist for the 2011 PNC Bank LGBT Business Award.

The Marketing Audit was chosen as a finalist for the inaugural 2011 PNC Bank LGBT Business Award. Funded by PNC, a long-time corporate investor of the local LGBT chamber, the Independent Business Alliance (IBA), the award was created to support the growth of an existing IBA member company. The award application process entailed providing a mini business plan and a...

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The Marketing Audit collaborated with Deloitte on a global survey of financial service experts

For the third year in a row since the global financial downturn, The Marketing Audit conducted a global survey of more than 175 financial service executives on behalf of Deloitte in order to shed more light on the future of the global financial services industry and the multitude of external forces, including new regulatory requirements, that continue to change the...

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The Marketing Audit and Deloitte collaborated on global survey of financial services experts

For the second year in a row, The Marketing Audit conducted a global survey of over 200 financial service executives on behalf of Deloitte in order to shed some light on the future of the global financial services industry. The results were presented in the report “Positioning for a New Financial Landscape.” Some key findings include: Over half of survey...

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